A custom wayfinding icon system for the Vasa Museum that emphasizes clarity, accessibility, and scalability through a consistent visual language rooted in Sweden’s national color palette.

Workman’s Wake is a vintage-inspired sweet tea brand built around comfort, simplicity, and nostalgia—designed as an easy, familiar drink to unwind with after a long day.

HER is an album package built around emotional pacing, where typography, layout, and imagery work together to shape the listener’s experience.

A high-contrast symbol designed to convey strength and intensity through etched line work and bold use of positive and negative space.

A typographic study highlighting Univers’ rational system and its historical overshadowing by Helvetica through perspective, color contrast, and hierarchy.